Sauna Scale
Sauna Scale turns late-night sauna inquiries into qualified site visits.
AI front desk software for US sauna installers. It qualifies homeowners after hours, books site visits, and turns each installer's catalog into branded quotes and a lightweight CRM workflow.
$30k+
Typical project value
8-25
Builds per installer each year
8 stages
Purpose-built lead pipeline
Multi-tenant
Brand, catalog, data, and billing
High-ticket leads were landing in workflows built for low-urgency work.
US sauna installation fits the Cymba Labs thesis: operator-run businesses, high average order values, small crews, and a buying journey that still runs through forms, phone calls, inboxes, and spreadsheets.
The workflow is fragile because the operator is usually also the salesperson. A qualified homeowner can arrive after dinner, wait until Monday, and lose momentum before anyone has captured the project details that matter.
High-ticket, low-volume
A sauna installer may only close a few dozen projects a year. One slow response is not a small leak in the funnel; it can be the job that changes the month.
Field-heavy operators
The person selling the project is often measuring a site, driving between jobs, or coordinating a crew. There is rarely a dedicated sales seat watching the inbox.
Generic SaaS misses the shape
Horizontal CRMs and chat widgets do not understand project type, capacity, electrical scope, service area, timeline, budget, or the rhythm of quoting a real build.
Website conversation to qualified project, booked visit, and branded quote.
Sauna Scale is vertical SaaS shipped end-to-end. Every installer gets their own org, brand, catalog, tax rules, knowledge base, CRM pipeline, and customer-facing quote view.
Before Sauna Scale
- 01Homeowner submits a form after hours
- 02Inquiry sits in a shared inbox
- 03Installer calls back from the field
- 04Qualification notes live in email or memory
- 05Quote follows days later
With Sauna Scale
- 01Agent starts the website conversation immediately
- 02Project details are captured as structured fields
- 03Site visit is booked against real availability
- 04Lead lands in the correct pipeline stage
- 05Branded quote is generated from the catalog
Four product surfaces, one operating workflow.
The value is not a chatbot in isolation. It is the full system around the conversation: intake, CRM, quoting, scheduling, tenancy, billing, and monitoring.
Customer intake
A web agent that understands each installer's service area, catalog, pricing posture, and build process.
Operator workspace
A CRM tuned to the actual sales path for sauna projects, from first inquiry through won work.
Revenue workflow
A configurator-driven quote engine that turns captured project details into branded customer views.
Platform foundation
The production plumbing needed for a real multi-tenant SaaS product, not a one-off demo.
Built like real software, not a prototype.
Each installer gets isolated data, brand settings, catalog configuration, knowledge base context, billing state, and customer-facing output. The agent layer sits inside that tenancy model instead of floating beside it.